The Park Cities News is the official newspaper for Highland Park and University Park and has been
publishing for 70 years. It is Park Cities family-owned for two generations.
We have a paid circulation of 5,000 which is mailed to the homes assuring guaranteed delivery. We
also have 25 newspaper distribution boxes and are sold through retail stores in the area.
The Park Cities News has extensive coverage of Highland Park and University Park city governments,
the Highland Park Independent School District, community news and is the leader in coverage
of the Dallas Society.
When Park Cities residents want to read what is happening in their community - they turn to the
Park Cities News.
The Park Cities, composed of the affluent communities of Highland Park and University Park, is completely
surrounded by the City of Dallas. The Park Cities has a small-town feeling in the midst of downtown
The Park Cities has its own municipal governments, police department and fire departments and its own
school district, Highland Park Independent School District, which is nationally recognized as one of the top
school districts in the nation. Southern Methodist University is also located in University Park.
The luxury homes and the abundance of over 40 parks throughout the Park Cities, makes it a very
desirable and elite community.
The average home in Park Cities is valued at $1,000,000 with the average household income at $475,000.
Advertising in the Park Cities News gives you a paid
circulation audience of Highland Park, University Park, Preston Hollow, Bluff View and Greenway Parks.
100 PERCENT of YOUR advertising dollars reaches an affluent readership
Frequency discounts are available to advertisers who contract in advance
for multiple issue insertions. Frequency rates are not commissionable and
are net. In order to receive contract rates, all balances must be paid within
60 days from the date billed. Frequency contracts that are not fulfilled or
are in default for nonpayment will be backcharged the open rate for all ads
published during the contract. Minimum display ad size for contract rates is
a 6 inch ad.
One Time Rate
$36.00 per column inch
Rate is net
Contract Frequency Rates
All rates are net
Texas Press Association
National Newspaper Association
Credit Cards Accepted
|Net Contract Frequency Advertising Rates Per Column Inch
||Inches per Ad
||4 x in
|6 x in
|8 x in
|12 x in
|26 x in
|52 x in
|6 to 15"
|16 to 24"
|25 to 36"
|37 to 60"
|61 to 90"
|91 to 126"
The Park Cities News is the established official publication for the affluent Highland Park,
University Park, Turtle Creek, Greenway Parks and North Dallas area and has continuously published
Published every Thursday, The Park Cities News has the largest paid mail subscription of any community
newspaper in the Park Cities - Preston Hollow area.
With a readership of 25,000 plus, The Park Cities News is sold in all Park Cities/Uptown/Turtle
Creek area Albertson's, and Tom Thumb, as well as Tom Thumb and Albertson's stores in the North
Dallas area. The Park Cities News is also available at 25 newspaper racks located throughout the Park
Cities, North Dallas and Uptown areas. The Park Cities News has a wide distribution to the affluent
business community of Dallas. Subscription distribution is by second class mail assuring delivery to
All rates are net. Invoices outstanding thirty days from the date of the first invoice are considered
past due. Past due invoices will accrue interest at 18% per annum. Only charges for space are commissionable.
The Park Cities News reserves the right to revise advertising rates at any time upon thirty days
written notice. The advertiser may discontinue on revision by written notice.
All rates shall be published; there shall be no secret rates, rebates or agreements affecting rates. No
verbal agreement changing any manner of the conditions or schedule of this rate card will be recognized.
Positioning request will be taken into account, but ad positions are determined on the basis of each
issue's format. Formats will be adapted to guarantee a position at a 15% premium.
Black and White plus $200 per color. Four color rate is $325. All color rates are net.
|Columns per page : 6 Columns|
Full column depth : 20.5". Gutter width : .125 inches. Webb offset. Half tones should be
screened to 100 lines or 200 resolution.
Electronic Ads Formats
Electronically made ads will be accepted electronically in the following formats: PDF or EPS.
Please note that we cannot accept MS PublisherT files.
TEXT may be emailed as an attached file in any word program.
PICTURES may be sent as a jpeg or tiff file.
PLEASE SEND ADS TO email@example.com
If you have any production questions, please call our production department at
214.369.7570 or email: firstname.lastname@example.org.
The Park Cities News will create a basic display advertisement at no charge.
If a client wants an ad consisting of extensive graphic work, there will be a $100 per hour
The Park Cities News is published every Thursday. Space reservation for camera ready and non-camera ready art is
Friday at 5 p.m., the week prior to publication. The deadline for ads requiring proofs is Thursday by 12 noon
(C.S.T.). These deadlines are strictly enforced.
Late charges may be added for ad materials delivered past the deadline. All ads cancelled after 5 p.m. (C.S.T.) on
Friday preceding publication will be charged the full contract rate of the space reserved. Advertisements submitted
beyond the deadline for proof service (12 noon (C.S.T.), Thursday) are done so at the advertiser's risk.
Acceptance of Advertising
The Park Cities News reserves the right to reject or revise any copy which it considers objectionable, either because
said copy is not in keeping with usual newspaper standards or propriety, or for any other reasons deemed material. In
the event, the advertiser assumes full liability for the content of all advertising printed. Advertising set to resemble
news matter must carry the word "advertisement" at the top of the ad.
Hours of Operation
The Park Cities News business and advertising offices are open for business Monday through Friday from 9 a.m.
to 5 p.m. (C.S.T.) at 8115 Preston Road, Suite 120, Dallas, Texas 75225-6307, U.S.A.
Telephone 214-369-7570, Fax 214-369-7736 and email email@example.com
Credit & Billing
Payment for all services is to be made in advance until credit has been established and approved. All balances are
due and payable upon receipt at Dallas, Dallas County, Texas and are considered past due thirty days from the date of
the first invoice. Payment for all space run is due upon receipt of invoice.
Advertisers will be billed following publication of the advertisement. Balances that remain unpaid thirty days from
the date of the first invoice are considered past due and will accrue interest at 18% per annum from the first.
The Park Cities News offers at no charge several creative services in the preparation and production of advertising
copy. However, composition cost will be charged on all ads created and not published or corrected with new or additional
All frequency contract rates, etc. will be forfeited if the account balance remains unpaid sixty days from the date of
the first invoice. Advertising agencies and their clients are considered jointly liable for all balances outstanding and due.
Any discrepancy or problems with billing and/or ads must be brought to the attention of The Park Cities News in
writing within 7 business days from the date of the first invoice or date of publication of the ad. There will be a $50
service charge on all returned checks.
The advertiser assumes full liability for the content of all advertising printed. All advertisements are accepted
and published upon the representation that the agency and/or advertiser is authorized to publish the entire contents
and subject matter thereof. In consideration of this acceptance by the newspaper, the agency
and/or advertiser will indemnify The Park Cities News against any loss or expense resulting from
claims or suits based upon the contents of the advertisement including, without limitation, claims or
suits for libel, copyright infringement and plagiarism.
All terms and agreements between The Park Cities News and advertisers must be in writing;, no
oral agreements or assumptions will be honored. The Park Cities News shall be under no liability by
reason of any error, for which it may be responsible, beyond the liability for the actual space occupied
by the item in which the error occurred. In case of typographical errors or omissions, the publisher shall
not be liable for damages beyond the cost of the advertisement. The Park Cities News shall be under no
liability for its failure for any cause to insert an advertisement.
All bills are due and payable at Dallas, Dallas County, Texas, USA.
Advertisement copy submitted beyond the deadline for proof service ( 12 noon, Thursday) is done
so at the advertiser's risk.
CLASSIFIED & BUSINESS SERVICE ADVERTISING
The deadline for placing all Classified & Business Service advertising is the Monday prior to the
publication date at 12 noon (CST).
You may call 214-369-7570 between 9 a.m. and 5 p.m. (CST) Monday through Friday to place
your ad. Ads may also be faxed to 214-369-7736, or Email to firstname.lastname@example.org. Please include
your name and a phone number.
For Classified Word Ads
$20 for sixteen words and .10¢ for each additional word per week. Bold lettering, All Capital
Letters, Special Headings, Pictures and Borders are extra.
Display Classified Advertising
Rates for Display Classified advertising are $22 per column inch (2.5 inches wide by 1 inch in
length) and must run a minimum of two consecutive issues. Color is not available on the classified page.
Business Service Advertising
Rates for Business Service advertising are $22 per column inch (2.5 x 1 Inches wide) and must run
a minimum of two consecutive issues.
READERSHIP PROFILE SURVEY
NUMBER OF PERSONS IN YOUR HOUSEHOLD WHO READ "THE PARK CITIES NEWS"
1 Person: 7%
2 People: 63%
3 People: 30%
HOW LONG HAVE YOU BEEN A SUBSCRIBER OF "THE PARK CITIES NEWS"
Less than 10 Years: 37%
10 + Years: 41%
20 + Years: 22%
Bus Owner/CEO: 22%
NUMBER OF CARS IN HOUSEHOLD
1 Car: 3%
2 Cars: 24%
3 Cars: 43%
4+ Cars: 30%
Own Home: 90%
Lease Home: 10%
Over 59: 19%
Attended College: 3%
College Graduate: 97%
Post Graduate Degree: 42%
VALUE OF RESIDENCE
Over $1 Million: 34%
CHILDREN ATTEND PRIVATE SCHOOLS
AVERAGE ANNUAL INCOME
Over $500,000: 31%
Own personal or commercial property other than your home
INVEST IN STOCK MARKET
CERTIFICATES OF DEPOSIT
Number of Trips per year
Less than 4 Times Per Year: 44%
4 Plus Times Per Year: 56%
Mostly Pleasure: 81%
Mostly Business: 19%
Mostly by Air: 87%
Mostly by Car: 13%
3-10 Times Per Year: 8%
11-25 Plus Times Per Year: 17%
26-40 Times Per Year: 12%
Over 41 Times Per Year: 63%
HOW LONG DOES "THE PARK CITIES NEWS" STAY IN YOUR HOME?
Less Than 3 Days: 11%
At Least 3 Days: 24%
At Least 1 Week: 43%
At Least 2 Weeks: 21%
DO ADVERTISEMENTS YOU READ IN "THE PARK CITIES NEWS" INFLUENCE YOUR PURCHASING HABITS?
|75202||Downtown||75225||Preston Hollow||75243||West of Central|
|75205||Highland Park, Oaklawn||75229||Royal & Preston Rd (West)||75244||Midway|
|75214||Lower Lakewood||75230||Royal & Preston Rd (East)||75247||Stemmons|
|75220||Stemmons at N.W. Highway||75231||East of Central to Abrams||75248||N. Dallas & Bent Tree|
The Park Cities News, a paid circulation newspaper, is delivered by mail every Thursday
Highland Park Town Hall
Highland Park Dept. Public Safety
Highland Park Library
University Park Library
University City Hall
Highland Park I.S.D. Administration
All Park Cities Schools
Tom Thumb Stores
Highland Park Village
Preston Center East
7000 Snider Plaza
Preston Royal Shopping Center
Preston Forest Shopping Center
5809 E. Lovers Lane at Greenville
4349 W. Northwest Highway
25 Newspaper Racks
Located throughout the Park Citites,
Knox Street, North Dallas
and Uptown areas